Max Ferguson

Theories, Policies and Practices

Max Ferguson is a photographer, writer and curator. He is the Founder of Oval Press and Splash & Grab Magazine, and the Photo Editor of Granta Magazine. Alongside Cian Oba-Smith, he co-authored The Portrait Photographer’s Manual (Thames & Hudson). Max is the author of two photobooks: Whistling for Owls and Deadfall. Max is a Senior Lecturer in photography at the London College of Communication and a regular visiting lecturer on various photography programmes across the UK. Previous experience includes five years as the Director of Photography of Port Magazine and several as a photo editor at the Financial Times Weekend Magazine. Max recently completed his MA in Photography at UWE in Bristol.

ARP: CLASSROOM OBSERVATION


Introduction to Photography Classroom Observation

Hayleigh began by establishing a supportive and inclusive learning environment. She opened with a five minute free writing activity and encouraged students to introduce themselves to one another. This helped bridge connections between home and international students and lowered early social barriers.

During the first seminar following the industry briefing, I observed Hayleigh Longman’s initial session with the new first year group. This was the students’ first class after being introduced to the ICA collaboration, and was a good opportunity for me to observe the student reposes to the brief and gather informal feedback for this ARP unit on the PgCert. 

The tone of the session was calm and constructive, with space for curiosity and questions about the brief. Hayleigh reassured students about the value of their ideas while gently guiding discussion back to the project aims. The lesson incorporated short, structured writing exercises, from identity based prompts (childhood objects, food from home) to a timed creative task with playful word cues. These activities offered students low stakes entry points into ideation, providing a bank of material to draw from as they begin developing work for a professional context.

Student comments:

‘Do we work with brands and galleries on all of the units?’

‘Are they going to judge us on the collaboration?’

‘Who is marking this work – the lecturers or the ICA staff?’

What stood out was how this workshop style approach supported students in building confidence before stepping into the ICA space. While the collaboration introduces an industry level challenge from week one, the supportive classroom atmosphere, combined with creative writing strategies drawn from Hayleigh’s recent poetry workshops, helped students feel grounded and capable. This early scaffolding appears to play a key role in preparing students for industry expectations by nurturing creative resilience, voice, and peer connection at the outset of the unit.


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